Issue template e.g. california LBAM spray issue
System functions How does the issue affect me? Who benefits from this? Who are the key sources to influence? What are the solutions? On to it News Roadmap of how they sell bad ideas to the public Any international lessons?
Key aspect is to show participation and count actions:
E.g. 
2500 active participants
4501 positings
322 faxes sent
500 emails sent
75 donations
500 boycott commitments
similar to www.kickstarter.com
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